![]() ![]() ![]() Service marketers often use an expanded which consists of the: product, price, place, promotion, people, physical evidence and process. Services marketing typically refers to both (B2C) and (B2B) services, and includes marketing of services such as, all types of hospitality, leisure and entertainment services, services, services and and trade services. Marketing emerged as a separate field of study in the early 1980s, following the recognition that the unique characteristics of services required different strategies compared with the marketing of physical goods. Services marketing is a specialised branch of. Services include a wide range of commercial and not-for-profit transactions including personal services, professional services, entertainment and leisure services. John Egan Relationship Marketing 4th Edition Rating: 3,5/5 147votes ![]()
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